Three Things I Learned Writing My First White Paper

In 2014 I took a new job as a content creator for a software company. And believe me, this company needed everything.

The blog was sporadic at best, creating an awareness challenge. The website was not optimized at all, further complicating awareness.

There was no long-form gated content, putting pressure on lead generation.

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Dan Goldberg

Dan Goldberg

Content marketing manager, former journalist, Dodgers and Lakers fan, science geek. Dad and husband. Spartan racer. Open for freelance opportunities.